Amazon Revamps Seller Rating System Key Changes Explained

Amazon Revamps Seller Rating System Key Changes Explained

Amazon's fall Prime Day is approaching, and Prime Exclusive Discounts now require a fee, demanding seller flexibility. Simultaneously, Amazon is testing removing product ratings from search pages, sparking debate about conversion rates and opportunities for new products. Sellers should focus on product quality, optimize product detail pages, acquire genuine reviews, and operate compliantly to adapt to platform changes. This includes understanding the impact of paid Prime discounts and the potential shift in consumer behavior due to the absence of visible ratings in search results.

Chinese Goods Drive Growth in South Koreas Ecommerce Market

Chinese Goods Drive Growth in South Koreas Ecommerce Market

The South Korean e-commerce market is booming with strong demand for Chinese goods, exceeding 2.1 billion RMB in quarterly purchases. Coupang, a leading Korean e-commerce giant, has achieved profitability through its self-built logistics system, offering valuable insights for cross-border sellers. Chinese sellers should seize this opportunity by selecting suitable products, optimizing logistics, and emphasizing localized operations to tap into the lucrative Korean market. Focusing on efficient delivery and understanding local consumer preferences are key to success in this rapidly growing market.

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.

Ebay Sellers Guide Strategies for Product Selection and Risk Management

Ebay Sellers Guide Strategies for Product Selection and Risk Management

This article provides an in-depth analysis of eBay bestseller creation strategies, covering four key aspects: product selection and positioning, sourcing, quality control, and risk prevention. By accurately targeting the target customer, controlling the quality of the source, paying attention to popular trends, and establishing a comprehensive after-sales service system, it helps eBay sellers create best-selling products and achieve sales growth. It emphasizes the importance of understanding customer needs and market trends to identify profitable niches and build a strong brand reputation on eBay.

Amazon Sellers Use VOC Data to Cut Returns Boost Sales

Amazon Sellers Use VOC Data to Cut Returns Boost Sales

This paper explores how Amazon sellers can leverage the "Voice of the Customer" (VOC) to enhance customer satisfaction and reduce return rates. By analyzing customer feedback, sellers can optimize their products and improve their services, ultimately driving growth. The study examines the practical application of VOC tools within the Amazon marketplace, highlighting strategies for identifying key areas for improvement and implementing effective solutions based on customer insights. The goal is to provide actionable recommendations for sellers seeking to build stronger customer relationships and achieve sustainable business success.

Google Shopping Ads Existing Vs New Feeds for Product Promotions

Google Shopping Ads Existing Vs New Feeds for Product Promotions

This article delves into the question of whether to add new products to an existing feed or create a new feed when using Google Shopping Ads. It analyzes the advantages and disadvantages of both approaches, providing detailed step-by-step instructions and optimization recommendations. This helps readers make more informed decisions based on their specific circumstances and ultimately improve the performance of their Shopping Ads campaigns. The goal is to guide users in choosing the optimal feed strategy for efficient product management and enhanced advertising results.

Douyin Sellers Adopt New Strategies to Boost Shop Ratings

Douyin Sellers Adopt New Strategies to Boost Shop Ratings

This article delves into the importance of the Douyin Store's experience score. It provides a practical improvement plan for stores with scores below 4.5. The strategies include attracting traffic with discounted products, employing order boosting tactics, and enhancing fundamental operational skills. These methods aim to help merchants quickly recover from difficulties and regain traffic and sales. The article also emphasizes the importance of maintaining the experience score, highlighting that consistent effort is crucial for the store's sustainable development and long-term success on the platform.

Tiktok Expands Ecommerce Opportunities for Retail Sectors

Tiktok Expands Ecommerce Opportunities for Retail Sectors

This article provides an in-depth analysis of operational strategies for three popular categories on TikTok: fashion, beauty, and home decor. By examining user profiles, offering content strategy suggestions, and sharing operational tips, it provides practical guidance for cross-border sellers. The aim is to help them accurately grasp overseas market opportunities within the TikTok ecosystem, efficiently reach target consumers, and create potential viral products, ultimately achieving business growth. This includes understanding how to leverage trends and create engaging content that resonates with international audiences.

Ebay Sellers Gain Edge with Strategic Product Selection

Ebay Sellers Gain Edge with Strategic Product Selection

This article provides an in-depth analysis of eBay product selection strategies, emphasizing the importance of best-selling product analysis and competitor research. It guides sellers on precisely targeting the market and avoiding common pitfalls in product selection. By leveraging category searches, data interpretation, tool applications, and keyword optimization, sellers can identify profitable products, build best-selling listings, and enhance their store's competitiveness on the eBay platform. The focus is on data-driven decision-making for maximizing sales and achieving success in cross-border e-commerce.

Independent Ecommerce Sites Expand Overseas Amid Risks

Independent Ecommerce Sites Expand Overseas Amid Risks

Independent station clusters are an e-commerce model that involves building numerous independent websites to quickly test and sell products. Characterized by speed and agility, this approach also carries risks, such as attracting non-compliant sellers. Successful operation requires attention to product selection, advertising, landing page optimization, and compliant practices. Only by focusing on these aspects can businesses thrive in a competitive market. This model allows for rapid product testing and market validation, but careful management and adherence to regulations are crucial for long-term success.